SaaS / CRM

Kelp Global

Designed the complete product suite for Kelp Global — a customer relationship platform including browser plugins, analytics dashboards, and deal management modules.

SaaS Design Dashboard Design Browser Extension UX Design System
Overview

CRM Reimagined for Modern Teams

Kelp Global is a next-generation customer relationship platform designed to help sales teams manage leads, track deals, and gain actionable insights without context switching. We designed their complete product suite — from a Chrome browser plugin that surfaces contact intelligence in real-time, to Truenorth, an analytics dashboard for pipeline visibility, and a comprehensive Deals Module for end-to-end deal management. The design system was built for speed, clarity, and scale.

Client
Kelp Global
Category
SaaS / CRM
Services
SaaS Design, Dashboard Design, Browser Extension UX, Design System
Tools
Figma, Prototyping, Data Visualization
Results

Measurable Impact

3 Product modules
40% Reduction in onboarding time
2x Feature adoption

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