Design Backed by Research.
Growth Backed by Design.
A global product design studio that grounds every decision in user research — so your SaaS, Fintech, or AI product converts better, retains longer, and scales faster.
Trusted by Industry Leaders
Numbers
Design That Pays
For Itself
We don't just make things look good — we design products that measurably improve your business metrics.
Industries
Design Expertise Across
Key Growth Sectors
From EdTech platforms and Fintech dashboards to luxury real estate portals and connected vehicle HMI — we've shipped products that perform at scale across demanding digital verticals.
B2B SaaS & Enterprise Tools
We transform complex multi-tenant dashboards, CRM platforms, API tools, and analytics suites into interfaces that drive adoption and reduce churn. We design software people actually want to use at work.
EdTech & Digital Learning
Learning platforms live or die by engagement. We design test series engines, live class interfaces, performance dashboards, and mobile flows that make studying feel less like work — and more like progress.
Fintech & Web3
Trust is the product in financial services. We design payment flows, trading platforms, wallet experiences, and investment dashboards that communicate safety and confidence — without sacrificing speed.
Luxury Real Estate & PropTech
High-value property decisions begin with digital experience. We design immersive, aspirational platforms that translate architectural excellence into screen — converting international buyers through narrative and brand precision.
E-Commerce & Digital Retail
Every second of friction costs you conversions. We design purchase journeys that guide users from discovery to checkout with confidence — optimising product pages, filtering systems, and checkout flows for maximum completion.
Automotive & Smart Mobility
The connected vehicle is a moving product. We design HMI systems and digital instrument clusters where visual hierarchy and glanceability are safety requirements — built for the next generation of drivers.
Projects
Real Results From
Real Projects
Adda 247
Complete UI/UX transformation of India's leading competitive exam prep platform.
R-Centric (Omniyat)
Premium digital experiences for Dubai's most exclusive luxury properties.
Kelp Global
Complete product suite with browser plugins, analytics, and deal management.
Betacrew
Developer-first API management platform reducing cognitive load.
Testimonials
Trusted by 20+ Founders
to Drive Real ROI
"Working with DesignIt was a thoughtful and collaborative experience. Their approach was deeply rooted in understanding user pain points and bringing data-backed insights into the product. The team paid close attention to edge cases and real-world usage, which helped create solutions that truly resonated with users."
"Working with DesignIt has been one of the most enriching experiences. Their approach consistently brought fresh perspectives and ideas that created real impact. The team showed a deep understanding of user behaviour and focused on building seamless experiences that could work well at scale."
"The team at DesignIt brought a great balance of creative vision and thoughtful execution to the project. Their approach focused on building experiences that felt innovative while still remaining intuitive and user-friendly. The collaboration throughout the process was open, smooth, and highly productive."
"Working with DesignIt was a highly collaborative experience. Their customer-first approach and strong understanding of UX helped us solve some of the trickiest product challenges. The UI refresh on one of Adda's highest-rated platforms received extremely positive feedback across the Ed-Tech space."
"Working with DesignIt on Kelp was a great experience. The team helped us simplify and communicate complex data in the most effective way, whether through tables, graphs, or visualisations. They were always approachable, collaborative, and open to exploring multiple solutions throughout the process."
"Working with DesignIt was a smooth and collaborative experience. The team brought clear thinking, creativity, and strong attention to detail to every stage of the process. Their approach was thoughtful, efficient, and always focused on delivering high-quality work within timelines."
"Working with DesignIt was a thoughtful and collaborative experience. Their approach was deeply rooted in understanding user pain points and bringing data-backed insights into the product. The team paid close attention to edge cases and real-world usage, which helped create solutions that truly resonated with users."
"Working with DesignIt has been one of the most enriching experiences. Their approach consistently brought fresh perspectives and ideas that created real impact. The team showed a deep understanding of user behaviour and focused on building seamless experiences that could work well at scale."
"The team at DesignIt brought a great balance of creative vision and thoughtful execution to the project. Their approach focused on building experiences that felt innovative while still remaining intuitive and user-friendly. The collaboration throughout the process was open, smooth, and highly productive."
"Working with DesignIt was a highly collaborative experience. Their customer-first approach and strong understanding of UX helped us solve some of the trickiest product challenges. The UI refresh on one of Adda's highest-rated platforms received extremely positive feedback across the Ed-Tech space."
"Working with DesignIt on Kelp was a great experience. The team helped us simplify and communicate complex data in the most effective way, whether through tables, graphs, or visualisations. They were always approachable, collaborative, and open to exploring multiple solutions throughout the process."
"Working with DesignIt was a smooth and collaborative experience. The team brought clear thinking, creativity, and strong attention to detail to every stage of the process. Their approach was thoughtful, efficient, and always focused on delivering high-quality work within timelines."
A Rigorous Process That
Moves at the Speed of Business
Strategic Onboarding (<24 Hours)
We align on goals, KPIs, target users, and timelines in a focused kickoff call to lock direction fast.
Deep Dive & Scoping (2-3 Days)
We immerse in your business context — research, audit, and competitor scan — to define a precise project roadmap with clear milestones.
Tangible Designs in 5 Days
You see high-fidelity concepts for immediate feedback — no vague wireframes, no mood boards. Real screens, real interactions, real fast.
"The speed and clarity of their process was a game-changer. We had actionable designs and a clear path forward in the first week."Contact Us →
Services
Everything You Need
Under One Roof
UI/UX Product Design
End-to-end product design from research to high-fidelity UI. We craft intuitive interfaces that delight users and drive conversions across web and mobile platforms.
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Design System Development
Scalable, documented design systems that ensure consistency across your product and accelerate development velocity. From tokens to full component libraries.
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SaaS Strategy & Consulting
Strategic design consulting for SaaS products — from growth experiments to complete product overhauls. We help you make smarter design decisions backed by data.
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UX Research & Discovery
Make informed design decisions backed by real user insights. We conduct in-depth user interviews, behavioral analysis, journey mapping, and rigorous research to inform every design choice. Validate assumptions, reduce risk, and ensure your product solves real problems.
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UX Design Audit & Analysis
Comprehensive audit of your existing product's UX with prioritized recommendations to improve conversions, retention, and user satisfaction. We identify usability issues, accessibility gaps, conversion blockers, and missed opportunities — giving you a clear roadmap for impact.
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Digital Prototyping & Validation
Test your ideas before you commit a single line of code. We build interactive, high-fidelity prototypes that mirror real product behaviour, then test them with target users to validate flows, refine interactions, and ship features with confidence.
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Digital Branding & Identity
Build a memorable, cohesive digital brand that resonates across every touchpoint. From logo systems and visual identity to brand guidelines and digital assets, we craft brand experiences that scale with your product and earn user trust on first impression.
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FAQ
Frequently Asked
Questions
We work primarily with B2B SaaS companies, Fintech and Web3 startups, AI/ML products, EdTech platforms, e-commerce brands, and enterprise software teams across India, the UAE, the US and the UK. Our sweet spot is funded startups (Seed to Series C) and growth-stage SMEs looking to redesign their product, build a scalable design system, or systematise design as a growth lever. We've shipped work for Adda247, StudyIQ, Kelp Global, Tata Elxsi, Betacrew, Omniyat and others — so industry breadth is one of our strengths.
Timelines depend on scope, but here are realistic ranges from past projects: a focused landing page or marketing-site sprint runs 2–3 weeks, a complete product redesign or new SaaS dashboard takes 6–10 weeks, and a full design system from tokens to documented components is typically 8–12 weeks. Single-feature design sprints can ship in 5 working days. After our discovery call we'll send a phase-by-phase Gantt with weekly milestones, async update cadence, and exact handoff dates so you can plan around it.
Our process runs in four tightly scoped phases. Phase 1 — Strategic Onboarding (24-72 hours): deep-dive on business goals, KPIs, target users and competitive context. Phase 2 — Research & Discovery (~1 week): user interviews, behavioural analysis, IA mapping, and wireframe foundations. Phase 3 — Design & Iteration (2–3 weeks): high-fidelity UI, interactive prototypes, design system components, and revision rounds with stakeholders. Phase 4 — Delivery & Handoff (3–5 days): developer specs, Figma component library, asset exports, and live implementation support. Throughout we run async Loom/Slack updates daily and a single 30-min sync call each week — no surprise bottlenecks, full visibility on every milestone.
Our toolkit is best-in-class and stays current with industry standards. Design: Figma (primary), Adobe XD when client systems require it. Workshops & ideation: FigJam, Miro. Prototyping: Figma's interactive prototypes for most flows, Framer or Principle for complex motion and micro-interactions. Usability research: Maze, Lookback, Lyssna for unmoderated tests; Calendly + Google Meet for moderated sessions. Project management: Notion (project hubs), Slack (daily comms), Loom (async updates), Linear (when integrating with engineering teams). We're tool-flexible — if your team already uses Jira, Asana or ClickUp, we slot right in.
We offer three flexible engagement models so you only pay for what fits your stage. Project-based fixed pricing for defined scopes (landing pages, single-product redesigns, sprints) — fixed price, fixed timeline, no surprise overruns. Monthly retainers for ongoing partnerships (typically ₹1.5L–₹4L/month depending on hours) — best for product teams shipping continuously. Design subscriptions with a flat monthly fee and pause-anytime flexibility — perfect for early-stage startups validating ideas. Pricing scales with project complexity, team size and timeline; we send a tailored quote within 24 hours of your discovery call.
Insights
From Our Research & Design Journal
How to Improve Your Website Conversion Rate
A step-by-step, research-led method to turn traffic into qualified leads.
B2B SaaS UI/UX Design: A Practical Guide
How research-driven UX design moves activation, retention, and revenue.
CRO Strategies for B2B SaaS
Conversion tactics grounded in real user behaviour, not guesswork.