Adda 247
Complete UI/UX transformation of India's leading competitive exam preparation platform — spanning test series, live classes, performance analytics, community features, and cross-platform expansion.
Transforming Exam Preparation at Scale
Adda 247 is India's leading competitive exam preparation platform, trusted by millions of aspirants preparing for SSC, Banking, Railways, and other government exams. We partnered with them to redesign and rebuild their entire digital experience across 8 product modules — from the core test series engine to live classes, performance dashboards, community features, and native iOS/iPad apps. The goal was to create a unified, intuitive experience that reduces cognitive load, increases engagement, and scales across platforms.
Measurable Impact
Explore Each Case Study
Homepage Revamp
Revamping the Adda247 home screen to enhance onboarding, boost engagement, and drive free-to-paid conversion for 3M+ competitive exam students.
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Test Series Enhancement
Comprehensive upgrade of the online test-taking experience with real-time progress tracking, smart navigation, and detailed performance analytics.
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Live Class Module
In-house live streaming module replacing third-party services with real-time interaction, content sharing, and engagement tools.
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iOS & iPad App
Expanding Adda247's reach to Apple users with a native iOS and iPad experience following platform-specific design conventions.
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Studio App for Smart Boards
In-house application enhancing teaching with smart board tools for recording, annotation, and content sharing.
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My Content
User-centric content consumption redesign shifting from package-centric to learner-centric with clear progress tracking.
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Community Module
Building a collaborative community for peer-to-peer learning, doubt resolution, and gamified knowledge sharing.
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