E-commerce design judged on revenue per visitor, not aesthetics
Most online stores lose buyers at a few specific points, usually the product page, the cart and the first checkout step. We find which one is costing you most, then design the fix and measure it.
Where online retail actually loses money
The product page doesn't answer the objection
Sizing, materials, delivery timing, returns: shoppers leave when a specific question goes unanswered.
Checkout asks too much, too early
Account creation before guest checkout, address before shipping cost, surprise fees at the last step.
Mobile is the majority and the afterthought
Thumb reach, form input, image zoom and payment sheets decide mobile conversion.
Acquisition subsidises a leaky funnel
Fixing the funnel is almost always cheaper per order than buying more traffic.
What we design
Discovery and navigation
Category structure and filtering so shoppers reach a relevant product quickly.
Search
Search that tolerates typos and vague queries and returns useful results.
Product pages
Structured around the objections that stop purchase.
Checkout
Guest checkout, early cost transparency, fewer fields and recoverable payment failures.
Mobile
Mobile as the primary design target, not a responsive afterthought.
Retention and post-purchase
Tracking, returns and re-order experiences, consistently underinvested relative to acquisition.
Personalisation
Recommendations and content that help rather than unsettle.
How a retail engagement runs
Diagnose (weeks 1 to 2)
Funnel analysis and heuristic review to find and size the biggest leaks.
Prioritise
Issues scored on revenue impact against effort.
Design
The highest-impact surfaces redesigned mobile-first, with every state specified.
Measure
Against the conversion metric agreed at the start.
Frequently asked questions
What has the biggest impact on e-commerce conversion?
In most stores, checkout and the product page dominate, and checkout usually wins: forced account creation, late shipping costs and excessive form fields are the most common and most fixable causes of abandonment. Run the diagnostic first, though; the biggest leak differs by store.
How much can we expect conversion to improve?
We will not quote a number before looking. The opportunity depends on where your funnel leaks and how much traffic you have; the audit sizes each leak.
Do you work on Shopify and other platforms?
We design for the platform you use and its constraints, so the handoff can be built without workarounds.
Which step is costing you most?
A two-week, fixed-scope audit ranks every leak in your funnel by revenue impact against effort.