UI/UX design decided by evidence, not by whoever argues hardest.
We design interfaces for software people actually have to use for eight hours a day. Every engagement starts with research, every decision traces back to observed behaviour, and every handover is built to survive contact with your engineering team.
What usually brings teams to us
The interface grew rather than got designed
Every feature was added where there was room, not where it belongs. The result works if you already know it, and is impenetrable if you don't — which is a problem every time you onboard a customer or a new hire.
Design is a bottleneck, not a multiplier
Engineering waits on screens. Screens wait on decisions. Decisions wait on a meeting. The design function has become the slowest part of shipping instead of the thing that makes shipping safe.
It looks fine and performs badly
The product photographs well and users still can't complete the task. Visual polish and usability are different disciplines, and only one of them shows up in your activation numbers.
You've outgrown a freelancer
One designer was enough at ten people. At forty, you need a system, documentation, and someone who can hold the whole product in their head — not more hands producing more screens.
What you actually get
Research and discovery
User interviews, competitive teardown and analytics review — enough to define the problem in writing before anyone opens Figma. This is the step that prevents expensive redesigns of the wrong thing.
Information architecture and flows
How the product is organised and how users move through it. Most interface problems are structural, and no amount of visual work fixes a bad hierarchy.
Interface design
High-fidelity screens across the agreed scope, including the states that get skipped — empty, loading, error, permission-denied, and the ugly edge cases that make software feel unfinished.
Interaction and motion
Transitions and micro-interactions specified where they carry meaning — communicating state change and system response, not decorating.
Developer handover
Annotated specs, tokens, component behaviour and a live walkthrough with engineering. We stay available through build so the shipped product matches the intent.
Design QA
We review the built implementation against the design and file the differences. Without this step, roughly a third of design intent quietly disappears between Figma and production.
How the engagement runs
Discovery
Week 1. Interviews, product walkthrough and analytics review, ending in a written problem definition we both sign off before design starts.
Structure
Weeks 2–3. Information architecture, flows and low-fidelity direction — where the hard decisions get made and most of the value is created.
Design
Weeks 3–8. High-fidelity design reviewed weekly with your team, with components captured into a system as they emerge rather than retrofitted later.
Build support
Ongoing. Handover, engineering walkthrough and design QA against the implementation.
Proof
Betacrew — trading infrastructure platform
We replaced three disconnected internal tools with one unified platform. Cognitive load dropped 60% and the documentation workflow ran 4x faster — a direct result of structural design work rather than visual refresh. Read the full case study →
Related work
For SaaS-specific work see SaaS product design; if you want a diagnostic before committing, start with a UX audit.
What it costs
Engagement models
A scoped project for a defined outcome, a monthly retainer when you need an embedded design team, or a fixed-scope audit if you want to test working with us first. International engagements are scoped and quoted in USD. Bands are published on the pricing page.
Typical timeline
Focused work runs 3–5 weeks. A full product redesign with a design system is typically 10–12 weeks. You get written dates before we start.
Common questions
UX is the decision layer — what the product does, how it is structured, what happens in what order. UI is the expression layer — how that structure looks and responds. In practice they are done by the same people on the same project, because separating them produces either beautiful things nobody can use or usable things nobody wants to look at. We do both; we just start with the structural half.
Yes, by default. Unless you have asked for a rebrand, we design within your existing visual language and extend it where it has gaps. If we think the brand is actively working against the product's usability, we will show you the specific evidence rather than simply presenting something new.
It depends on scope more than on hours, which is why we publish bands rather than a single rate. A focused piece of work — one flow, one dashboard — is materially cheaper than a full product redesign with a design system. We give you a fixed written scope and price before starting; see the pricing page for current bands.
Frequently. A common arrangement is that we handle structural and system work while your in-house team owns day-to-day feature design — we set the foundations and the documentation, they build on it. We are equally happy being an extra pair of senior hands inside an existing team.
We stay available through implementation and run design QA against what actually ships. This matters more than it sounds: without a QA pass, a meaningful share of design intent gets lost in translation between Figma and production, and neither side notices until a user complains.
Senior designers from kickoff to handover. There are no account managers relaying messages and no junior hand-off after the sale. You work directly with the people designing your product, which is the main reason clients move onto retainers with us.
Yes. WCAG 2.1 AA is our default standard for colour contrast, keyboard navigation, focus states and screen-reader semantics. For enterprise and public-sector buyers this is usually a procurement requirement, and it is far cheaper to design in than to retrofit.
Evaluating design partners? Read our buyer's guide to choosing a product design agency — including when hiring an agency is the wrong call.
Let's look at what you've got.
Bring your product or your Figma file. In 30 minutes we'll tell you what we'd change and why — no deck, no pitch.