Resources for product teams

48 checks in 10 groups. Score your product as you go and get the first things to fix.

30 checks on clarity, proof, conversion, mobile and speed, before you spend on a redesign.

25 checks on where new users stall between signup and first value.

25 checks on expectations, uncertainty, agent approval and recovery.

Why each check matters, in the order we run them, and how to rank what you find.

Ten questions that recommend where to start: an audit, discovery, an MVP, a redesign or something smaller.

What drives the cost of design work.

What a design system costs and why.

Budgeting for app design.

What branding packages include.

Questions that predict outcomes, and when an agency is the wrong call.

Which suits your stage.

The trade-offs, honestly.

When a template is enough.