Selected product design work
Every case study starts from the problem and the people, then shows the approach and the screens. Filter by industry or service.
Case studies
Every case study
Twenty-two case studies across five clients. Each one walks through the problem, the people, the approach and the screens.

Adda247
Homepage Revamp
A cluttered feed turned into a home organised around Watch, Practice and Read.
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Adda247
Test Series
A calmer mock-test player and analytics that tell students what to practise next.
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Adda247
Live Class Module
In-house live classes with chat, doubts, raise-hand and replay, replacing third-party streaming.
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Adda247
My Content
Purchased courses reorganised by subject and topic, with progress learners can see.
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Adda247
Studio App for Smart Boards
A teaching tool for classroom smart boards: write, record, run polls and share in one place.
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Adda247
Community Module
Peer learning inside the app: a discussion feed, study groups, profiles and recognition.
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Kelp Global
Deals Module
Every deal's one-pager, IC notes, valuation and documents in one place, with companies compared side by side.
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Kelp Global
Kelp Plugin
File an email, its contacts and attachments to the right deal in Kelp, without leaving the inbox.
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Kelp Global
Truenorth Investor Portal
An investor portal for a private-equity fund: documents, portfolio companies and the annual meeting in one place.
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Betacrew
Portle
One API workspace for designing, testing and documenting APIs, replacing three tools.
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R-Centric
LIV
A private-showroom website for LIV, Omniyat's exclusive real estate partner.
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R-Centric
LIV Reside
A residential community website that shows daily life, not just square footage.
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R-Centric
OPUS
A digital home for Zaha Hadid's OPUS: residences, offices and a hotel in one experience.
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R-Centric
Orla Infinity
A cinematic website for a Palm Jumeirah residence, built to create desire before a visit.
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R-Centric
Vela Viento
Scrollytelling for a Foster + Partners waterfront residence with Dorchester Collection services.
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R-Centric
Anwa Aria
Selling a new waterfront address as well as the tower that defines it.
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Tata Elxsi
Infotainment System
An in-car infotainment system that keeps essential controls one tap away and eyes on the road.
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Tata Elxsi
Digital Instrument Cluster
A digital cluster with adaptive modes that show the right information for how you are driving.
View case studyClients
Client overviews
The bigger picture for each engagement: what we designed across the product and how it fits together.

Adda247
Competitive-exam preparation platform: web, Android, iOS and iPad
View the engagement
Kelp Global
Private-markets software: deals module, inbox plugin, Truenorth investor portal
View the engagement
Betacrew
Portle, a developer-first API management platform
View the engagement
R-Centric (Omniyat portfolio)
Luxury property websites for seven Dubai developments
View the engagement
Tata Elxsi
In-car infotainment system and digital instrument cluster
View the engagementWhat the people we worked with say
“Working with DesignIt was a thoughtful and collaborative experience. Their approach was deeply rooted in understanding user pain points and bringing data-backed insights into the product. The team paid close attention to edge cases and real-world usage, which helped create solutions that truly resonated with users.”
“Working with DesignIt has been one of the most enriching experiences. Their approach consistently brought fresh perspectives and ideas that created real impact. The team showed a deep understanding of user behaviour and focused on building seamless experiences that could work well at scale.”
“The team at DesignIt brought a great balance of creative vision and thoughtful execution to the project. Their approach focused on building experiences that felt innovative while still remaining intuitive and user-friendly. The collaboration throughout the process was open, smooth, and highly productive.”
“Working with DesignIt was a highly collaborative experience. Their customer-first approach and strong understanding of UX helped us solve some of the trickiest product challenges. The UI refresh on one of Adda's highest-rated platforms received extremely positive feedback across the Ed-Tech space.”
“Working with DesignIt on Kelp was a great experience. The team helped us simplify and communicate complex data in the most effective way, whether through tables, graphs, or visualisations. They were always approachable, collaborative, and open to exploring multiple solutions throughout the process.”
“Working with DesignIt was a smooth and collaborative experience. The team brought clear thinking, creativity, and strong attention to detail to every stage of the process. Their approach was thoughtful, efficient, and always focused on delivering high-quality work within timelines.”
Public LinkedIn recommendations, reproduced verbatim.
Frequently asked questions
What case studies does Designit have?
Five client engagements broken into 18 case studies: Adda247 (EdTech), Kelp Global (fintech, private markets), Betacrew (developer tools), R-Centric for the Omniyat portfolio (luxury real estate) and Tata Elxsi (automotive HMI).
What was designed for Adda247?
A redesign across Adda247's competitive-exam preparation platform, including the homepage, test series, live classes, performance dashboard, community, a native iOS and iPad app, and more. See the Adda247 case study.
What was designed for Kelp Global?
Three connected products for private-markets investment teams, on one design system: a deals module with company one-pagers, IC notes, valuations and comparison; a plugin that files emails to deals from the inbox; and the Truenorth investor portal. See the Kelp Global case study.
Can we see work that isn't published here?
Some work is under NDA. On a call we can walk you through relevant projects that aren't public.
How is each Designit case study structured?
The same way every time: the problem statement, who we designed for and their pain points, the challenges, our approach, the experience we created with screens, a gallery and a FAQ. Each page also lists the client, industry, deliverables and platform up front.
Which industries does Designit have case studies in?
EdTech (Adda247), fintech and private markets (Kelp Global), developer tools (Betacrew), luxury real estate in Dubai (R-Centric for Omniyat) and automotive HMI (Tata Elxsi).
Do the case studies include web, mobile and other platforms?
Yes: web apps and dashboards, Android, iOS and iPad apps, a smart-board app, an inbox plugin, an investor portal, luxury property websites, and in-car displays.
How do I choose the right case study to read?
Use the filters by industry or service, or start from the problem closest to yours: a confusing product (test series, My Content), low engagement (homepage revamp, community), dense data (Kelp deals, Truenorth) or a premium website (the Omniyat properties).
Can I talk to Designit about a project similar to one of these?
Yes. Start a project or book a call and mention the case study; we'll tell you where we would start and whether we're the right partner.
Have a similar problem?
Tell us what isn't working. We'll tell you which of these approaches would apply, and where we'd start.