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18 case studies5 client engagements

Selected product design work

Every case study starts from the problem and the people, then shows the approach and the screens. Filter by industry or service.

Industry
Service

Case studies

Every case study

Twenty-two case studies across five clients. Each one walks through the problem, the people, the approach and the screens.

Two phones showing the redesigned Adda247 home screen with study material, quizzes and educator content

Adda247

Homepage Revamp

A cluttered feed turned into a home organised around Watch, Practice and Read.

  • EdTech
  • Mobile app
  • Product design
View case study
The redesigned Adda247 test player on a laptop: question, answer options and a question palette

Adda247

Test Series

A calmer mock-test player and analytics that tell students what to practise next.

  • EdTech
  • Web app
  • UX research
View case study
A phone in landscape showing an Adda247 live class: the teacher on video and a live chat panel

Adda247

Live Class Module

In-house live classes with chat, doubts, raise-hand and replay, replacing third-party streaming.

  • EdTech
  • Mobile app
  • Real-time UX
View case study
The redesigned My Content page on a laptop: chapters on the left, videos and topics on the right

Adda247

My Content

Purchased courses reorganised by subject and topic, with progress learners can see.

  • EdTech
  • Web app
  • Information architecture
View case study
The Adda247 Studio App on a smart board: a whiteboard canvas with a floating toolbar

Adda247

Studio App for Smart Boards

A teaching tool for classroom smart boards: write, record, run polls and share in one place.

  • EdTech
  • Smart board
  • Teacher tools
View case study
A hand holding a phone showing the Adda247 community feed

Adda247

Community Module

Peer learning inside the app: a discussion feed, study groups, profiles and recognition.

  • EdTech
  • Mobile app
  • Community
View case study
Kelp deals module company one-pager

Kelp Global

Deals Module

Every deal's one-pager, IC notes, valuation and documents in one place, with companies compared side by side.

  • Fintech
  • SaaS
  • Data-dense UI
View case study
Kelp plugin panel inside Outlook

Kelp Global

Kelp Plugin

File an email, its contacts and attachments to the right deal in Kelp, without leaving the inbox.

  • Fintech
  • Browser plugin
  • Workflow UX
View case study
Truenorth investor portal annual meeting page

Kelp Global

Truenorth Investor Portal

An investor portal for a private-equity fund: documents, portfolio companies and the annual meeting in one place.

  • Fintech
  • Web portal
  • Investor experience
View case study
Portle API workspace on a laptop: an endpoint with parameters, request body and response

Betacrew

Portle

One API workspace for designing, testing and documenting APIs, replacing three tools.

  • Developer tools
  • Web app
  • Design system
View case study
The LIV website on a laptop: 'Residences that stand apart' with a property search below

R-Centric

LIV

A private-showroom website for LIV, Omniyat's exclusive real estate partner.

  • Real estate
  • Website
  • Dubai
View case study
The LIV Reside website on a laptop with a sunset terrace scene

R-Centric

LIV Reside

A residential community website that shows daily life, not just square footage.

  • Real estate
  • Website
  • Community
View case study
The OPUS website on a laptop showing the building's sculpted glass facade

R-Centric

OPUS

A digital home for Zaha Hadid's OPUS: residences, offices and a hotel in one experience.

  • Real estate
  • Website
  • Mixed-use
View case study
The Orla Infinity website on a laptop: 'The sea and the sky' over a sculptural facade

R-Centric

Orla Infinity

A cinematic website for a Palm Jumeirah residence, built to create desire before a visit.

  • Real estate
  • Website
  • Immersive
View case study
The Vela Viento website on a laptop with the tower rising over Marasi Bay

R-Centric

Vela Viento

Scrollytelling for a Foster + Partners waterfront residence with Dorchester Collection services.

  • Real estate
  • Website
  • Scrollytelling
View case study
The Anwa Aria website on a laptop: twin towers on the Dubai Maritime City waterfront

R-Centric

Anwa Aria

Selling a new waterfront address as well as the tower that defines it.

  • Real estate
  • Website
  • Location story
View case study
The infotainment system on a large portrait centre display in a car interior at night

Tata Elxsi

Infotainment System

An in-car infotainment system that keeps essential controls one tap away and eyes on the road.

  • Automotive
  • HMI
  • Touch display
View case study
The digital instrument cluster showing speed, the speed limit and a navigation view

Tata Elxsi

Digital Instrument Cluster

A digital cluster with adaptive modes that show the right information for how you are driving.

  • Automotive
  • HMI
  • Motion design
View case study

What the people we worked with say

“Working with DesignIt was a thoughtful and collaborative experience. Their approach was deeply rooted in understanding user pain points and bringing data-backed insights into the product. The team paid close attention to edge cases and real-world usage, which helped create solutions that truly resonated with users.”
Pankaj KumarChief Product & AI Officer, ex-Reddit · Microsoft
“Working with DesignIt has been one of the most enriching experiences. Their approach consistently brought fresh perspectives and ideas that created real impact. The team showed a deep understanding of user behaviour and focused on building seamless experiences that could work well at scale.”
Vishvesh RaiProduct Lead, StudyIQ
“The team at DesignIt brought a great balance of creative vision and thoughtful execution to the project. Their approach focused on building experiences that felt innovative while still remaining intuitive and user-friendly. The collaboration throughout the process was open, smooth, and highly productive.”
Akanksha SahaHead of Design, Adda247 & StudyIQ
“Working with DesignIt was a highly collaborative experience. Their customer-first approach and strong understanding of UX helped us solve some of the trickiest product challenges. The UI refresh on one of Adda's highest-rated platforms received extremely positive feedback across the Ed-Tech space.”
Murlidhar SinhaProduct Manager, Adda247
“Working with DesignIt on Kelp was a great experience. The team helped us simplify and communicate complex data in the most effective way, whether through tables, graphs, or visualisations. They were always approachable, collaborative, and open to exploring multiple solutions throughout the process.”
Girish RaoHead of CX, Kelp Global
“Working with DesignIt was a smooth and collaborative experience. The team brought clear thinking, creativity, and strong attention to detail to every stage of the process. Their approach was thoughtful, efficient, and always focused on delivering high-quality work within timelines.”
Firdosh SheikhStrategic Advisor, Web3 & Fintech

Public LinkedIn recommendations, reproduced verbatim.

Frequently asked questions

What case studies does Designit have?

Five client engagements broken into 18 case studies: Adda247 (EdTech), Kelp Global (fintech, private markets), Betacrew (developer tools), R-Centric for the Omniyat portfolio (luxury real estate) and Tata Elxsi (automotive HMI).

What was designed for Adda247?

A redesign across Adda247's competitive-exam preparation platform, including the homepage, test series, live classes, performance dashboard, community, a native iOS and iPad app, and more. See the Adda247 case study.

What was designed for Kelp Global?

Three connected products for private-markets investment teams, on one design system: a deals module with company one-pagers, IC notes, valuations and comparison; a plugin that files emails to deals from the inbox; and the Truenorth investor portal. See the Kelp Global case study.

Can we see work that isn't published here?

Some work is under NDA. On a call we can walk you through relevant projects that aren't public.

How is each Designit case study structured?

The same way every time: the problem statement, who we designed for and their pain points, the challenges, our approach, the experience we created with screens, a gallery and a FAQ. Each page also lists the client, industry, deliverables and platform up front.

Which industries does Designit have case studies in?

EdTech (Adda247), fintech and private markets (Kelp Global), developer tools (Betacrew), luxury real estate in Dubai (R-Centric for Omniyat) and automotive HMI (Tata Elxsi).

Do the case studies include web, mobile and other platforms?

Yes: web apps and dashboards, Android, iOS and iPad apps, a smart-board app, an inbox plugin, an investor portal, luxury property websites, and in-car displays.

How do I choose the right case study to read?

Use the filters by industry or service, or start from the problem closest to yours: a confusing product (test series, My Content), low engagement (homepage revamp, community), dense data (Kelp deals, Truenorth) or a premium website (the Omniyat properties).

Can I talk to Designit about a project similar to one of these?

Yes. Start a project or book a call and mention the case study; we'll tell you where we would start and whether we're the right partner.

Have a similar problem?

Tell us what isn't working. We'll tell you which of these approaches would apply, and where we'd start.

Last updated 6 October 2026