Websites built to explain, convince and convert
Most company websites fail quietly: the right people arrive, can't tell quickly what you do or why it matters, and leave. We redesign websites around the questions your buyers actually ask, in the order they ask them.
Why websites underperform
They describe, they don't explain
Feature lists and slogans, but no clear answer to "what is this, who is it for and why should I care?" in the first screen.
The structure mirrors the org chart
Navigation follows internal teams and product names instead of the problems buyers come with.
Every page asks for a meeting
"Book a call" on every page, whatever the visitor's intent, so early-stage visitors leave and ready buyers don't find what they need.
Proof is buried
Case studies and credentials sit three clicks deep, after the visitor has already decided.
Templates stretched past their limit
A theme chosen at launch now dictates what the company can say and how.
Website strategy
Website strategy decides who the site is for, what each of those visitors needs to believe before they act, and what action is right for each stage of intent. Design and copy follow from those answers.
We start with your buyers and sales conversations, not with a moodboard: which questions come up on every call, which objections stall deals, and which pages people visit before they get in touch.
Information architecture and website architecture
Website architecture is the structure of pages, URLs, navigation and internal links that lets both people and search engines understand what you do. It decides which pages exist, how they relate and how close important pages sit to the homepage.
We map services, industries, use cases and proof as connected pages rather than a flat list, so a visitor reading about one problem can reach the relevant service, case study and next step in two or three clicks. The same structure helps search engines and AI answer engines understand what you offer.
UX, UI and content structure
UX
Page flows and layouts built around visitor intent, from first visit to evaluation to enquiry.
UI
A visual system that carries your brand across every page type, designed for both desktop and mobile.
Content structure
What each page must say, in what order, with headings that answer real questions directly.
Conversion design
Calls to action matched to intent, forms that qualify without interrogating, and proof placed where decisions happen.
Prototyping
Clickable prototypes of key pages to test messaging and flow before build.
Development handoff and QA
Responsive specs, a component library and design QA on staging before launch.
Where our work ends and build begins
We take a website from strategy and architecture through UX, UI, prototyping and implementation-ready specifications, and stay involved through build with design QA and launch support. Development itself is done by your team or development partner.
We design for the platform you use, whether that is Webflow, WordPress or a custom front end, so nothing is handed over that cannot be built.
Website redesign
A website redesign should start from evidence of what is and isn't working, and protect what already earns traffic and enquiries, rather than starting from what looks dated.
Before changing anything we audit current performance, rankings, top landing pages and backlinks. Pages with search equity keep their URLs or get one-to-one redirects, metadata and internal links are carried over deliberately, and launch is followed by a check of crawl errors and rankings. A redesign that loses your search visibility is a downgrade, however good it looks.
Read our step-by-step thinking in how to improve your website conversion rate and why websites don't convert visitors.
Landing page optimization
A landing page has one job, so it can be judged precisely: does a visitor who arrives with a specific intent find the answer and the next step? We audit and redesign high-intent pages such as pricing, demo request, product and campaign pages, often as a focused piece of work before or instead of a full redesign. See landing page conversion audits.
Website design case studies
Seven property launches on one shared system, each with its own identity.
Website redesign cost
Website projects are quoted against a written scope. The price depends on the number of page types, how much strategy and content work is needed, and the platform it will be built on.
What moves the price: number of unique page templates; whether information architecture and messaging need rework; content and UX copy needs; illustration, photography or motion; multilingual or right-to-left layouts; and the depth of design QA and launch support.
Frequently asked questions
How do you redesign a website without losing SEO?
By auditing rankings, top landing pages and backlinks first, keeping URLs that hold search equity or redirecting them one-to-one, carrying metadata and internal links across deliberately, and checking crawl errors and rankings after launch.
How long does a website redesign take?
A focused landing page or marketing-site sprint typically runs two to three weeks. A full redesign takes longer, depending on the number of page types, content readiness and how many people sign off.
Do you also build the website?
We design and specify the site and support your developers or development partner through build with design QA and launch support. Development itself sits with your team or partner.
Can you design for Webflow or WordPress?
Yes. We design for the platform you will build on, so the handoff fits its components and constraints.
Do you write the copy?
We define the content structure for every page and write interface copy and key messaging, and we can work alongside your writer or marketing team on long-form content.
What should a B2B or SaaS website include?
Clear pages for what you do (services or product), who it is for (industries or use cases), proof (case studies), and an intent-appropriate next step, connected so a visitor can move between them in a few clicks.
Should we redesign or optimise what we have?
If the structure works and specific pages underperform, optimise those pages first; it is faster and measurable. Redesign when the architecture or positioning itself no longer fits the business. A UX audit tells you which.
Is your website explaining you, or hiding you?
Send us your site and the page that matters most. In 30 minutes we'll tell you where buyers are likely getting lost and what we would change first.