My Content

• Students with several purchases

  Need one place to see everything for, say, Quantitative Aptitude, wherever it came from.

• Students planning revision

  Need to see which topics they have covered and where the gaps are, so they stop re-practising what they already know.

• Adda247's content team

  Produces excellent material that was getting buried under a structure built for selling, not studying.

Pain points

1. 01

   Many students could not locate content they had already paid for.

2. 02

   Content was listed by package name instead of by subject or topic.

3. 03

   There was no view of overall progress across purchases.

4. 04

   Students consumed only a fraction of what they bought, which hurt renewals.

1. Phase 01

   Discovery & Research

   We surveyed 500 users about their content discovery frustrations, finding that 65% couldn't locate purchased content and 78% wished they could see their overall progress across all purchases.

   We conducted card sorting exercises with 30 students to understand how they mentally organized study content — the universal model was subject > topic > content type (video/test/notes), not product package. We also analyzed content consumption data across 50,000 users to identify patterns: most students consumed content from multiple packages for the same subject, confirming that the package-based organization was fundamentally wrong.

2. Phase 02

   Information Architecture

   We redesigned the content model around subjects, topics, and learning stages instead of products.

   A student studying for SSC CGL would see their content organized as: Mathematics (with sub-topics like Algebra, Geometry, Number System), English (Reading Comprehension, Grammar, Vocabulary), Reasoning (Analogies, Series, Coding-Decoding), and General Knowledge. Within each topic, all relevant content — regardless of which package it came from — was unified. We also introduced three learning stages: Learn (videos, notes), Practice (topic-wise tests), and Test (full mock tests) — mapping to the natural study progression.

3. Phase 03

   Wireframing & Prototyping

   We built and tested a personal dashboard prototype showing progress, bookmarks, and recommendations.

   The dashboard featured a visual progress map — a grid showing subjects, topics, and completion percentage with color coding for strong, moderate, and weak areas. We tested three visualization approaches: percentage bars, heat maps, and radial charts. The heat map approach resonated most with students — they could instantly see their weak areas as "cold spots" that needed attention. We also prototyped the "resume where you left off" feature, which automatically surfaces the most relevant next piece of content.

4. Phase 04

   Visual Design & Handoff

   We created a design system for content cards with clear status indicators and progress bars.

   Each content card showed: type (video/test/notes), completion status, time estimate, and difficulty level. The color system used green for completed, blue for in-progress, and gray for not-started — providing instant visual scanning of progress. The strength/weakness map used warm-to-cool gradients for intuitive understanding. We delivered 35 screens covering all content states, empty states, filter combinations, and recommendation logic, along with a content card component library that the development team could use across the entire platform.